Brew in
Three Steps
No machine. No waiting.
Just a moment of pause, wherever you are.
1. Pour 260–300 mL of water or milk (hot or cold) into your cup
2. Stir in one cup of noc Specialty Instant Coffee
3. Enjoy, slowly
Specialty Instant Coffee | Fruity
$ 145
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Specialty Instant Coffee | Fruity
$ 145
Experience the vibrant flavors of our light roast instant coffee, crafted from specialty-grade Ethiopian beans, features tasting notes of passion fruit, blackcurrant, tropical fruit, and peach, offering a bright and refreshing coffee experience. Simply add hot or cold water to brew a black coffee bursting with fruity aromas.
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Crafted for Any Moment, Anywhere
Whether you're hiking, travelling, or on the go, noc Specialty Instant Coffee is made to fit your pace.
Using freeze‑dried technology, the coffee powder dissolves instantly into any liquid — hot or cold, water or milk.
Not Only Coffee —
Also Better for the Planet
We believe in coffee that gives back. Through our Not Only Recycle Rewards Programme, you can return your used noc instant coffee cups to designated locations and earn stamps — redeemable for rewards on your next visit.
Designated recycling locations:
Tai Koo Shing, Tin Hau, Tseung Kwan O, Tsim Sha Tsui, and Whampoa
Earn rewards:
For every 9 used cups returned, collect 1 stamp in the membership app — and redeem a variety of rewards.*